As an eCommerce expert, you know that one of the biggest challenges is turning abandoned shopping carts into sales. People may add items to their cart but then never make it to the checkout page.
But don’t despair!
There are some great strategies you can use to get those customers back and convert them into paying customers. Let’s take a look at some of the best ways to do this, as explained by the market expert Joseph Schnaier.
Offer Deals and Discounts
One of the most effective tactics for getting people back to your website is offering deals and discounts. This could be a percentage off their order, free shipping, or a bonus item thrown in for free. If you offer something that offers value, people are much more likely to come back and complete their purchase.
Send Out Reminder Emails
Email marketing is still incredibly powerful when it comes to converting abandoned shopping carts into sales. Send out reminder emails 24-48 hours after someone has added items to their cart but hasn’t completed the checkout process yet.
Make sure your emails are personalized with relevant product suggestions and discounts, as well as helpful content about your products and services. This will help jog people’s memories so they can come back and complete their purchase from you.
Create a Sense of Urgency
Creating urgency is also essential if you want customers to complete their purchases right away instead of abandoning them altogether. Use words like “now” or “today only” in your email messages or on the checkout page itself so that customers feel like they need to act now or miss out forever on a great deal or product opportunity.
This will motivate them to take action quickly and not let things slip through the cracks while they mull over their options elsewhere.
With these tips in mind, eCommerce experts can increase conversions exponentially!